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Overview

User rates for urban mobility platforms linking different types of transport are still low compared with single-mode mobility apps such as Uber and mytaxi, but that could change rapidly.

Client:  Talk

Services:  Branding

Challenge

Talk has gathered expertise through the development of its navigation software, and will now apply this to a broader platform for local authorities, which collates data on how drivers and other commuters are moving through cities.

Public- and private-sector organizations are realizing that owning the interface between users and other members of the urban mobility ecosystem will be the key to creating future value. Platform providers will have greater access to customers and their data and will benefit from stronger brands than those of other stakeholders.

The platform gathers data from Talk’s mobile application users, with which to provide a number of services. These include real-time predictions of traffic levels, commuter behaviour analysis and forecasts of the potential consequences of road closures and infrastructure alterations. This could prove a vital tool for local authorities in planning traffic systems to respond to these considerations.

Talk has gathered expertise through the development of its navigation software, and will now apply this to a broader platform for local authorities, which collates data on how drivers and other commuters are moving through cities.

Solution

As well as making transport more efficient, the smart urban mobility platform will allow local authorities to synchronise their systems with mobile applications for travellers, which commuters can use to plan their journeys more effectively, and plan alternative routes or explore public transport options instead of driving.

The data generated by users and aggregated by urban mobility platforms will enable cities and other stakeholders to improve demand forecasting, combine innovative technologies (such as bike and scooter sharing) with existing transport systems, and provide an ever more seamless consumer experience.

More information about the travel patterns of individuals and vehicles will allow cities to manage traffic flows better, lower emissions, forecast infrastructure needs accurately, and plan transport-related construction and maintenance work so that they minimize disruption. Logistics companies will be able to provide last-mile fulfillment services more effectively—by delivering during off-peak hours, for example.

Urban mobility platforms operate at the center of a complex and evolving ecosystem of participants. Each has separate needs, and there is potential for conflict. For example, many mobility operators want an exclusive user interface. And while city planners seek to optimize public transport, innovative solutions typically aim to disrupt incumbent operators. Providers of urban mobility platforms need to find ways to resolve these conflicts.

Results

Padim Cumar, Talk’s smart city solution architect, explained that the company’s ambition is to help to build the smart cities of the future. The service will allow local authorities to “design and implement their infrastructure, transport strategies, traffic management tech, and fully integratable apps.”

We believe that successful urban mobility platforms will meet these challenges and thrive by executing on the following five fronts.

By meeting the requirements of end users, city authorities, and public and private transport providers, urban mobility platforms will be at the center of urban transport systems. But coming out on top won’t be easy. To flourish, platforms must offer comprehensive and integrated functionality, particularly in payment and ticketing systems.

(Source: talkcomp.com/about)

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